2019
Canberra
Hospitality
The design is meaningful to enhance the human experience with emotion and purpose that can change the way people think, feel and drink coffee. We wanted to engage users, convey a clear message about the coffee and create a venue with superior visual articulation – a sacred place. So, we created an environment designed entirely round the consumer, learning and coffee products combined.
To showcase the best in coffee and food, we proposed the best european counter showcases designed for excellent presentation and performance. Custom coffee bean displays provide extraordinary visibility and the food cabinets enhance the displayed products
The design inspiration for the wall treatment represents the steep natural hills surrounding some of the world’s greatest coffee-producing nations. The unique geography provided the symbolic visual silhouette references and created a simple graphic representation of these beautiful regions.
We wanted to create a space where customers can quickly order. Then sit to enjoy their freshly roasted coffee (sandwich or cake) whilst experiencing the theater of the roastery process. Witness the craft in fresh coffee roasting will be on display every day, for all to see. Experience and talk to the roaster, engage, learn and taste freshly brewed coffee straight out of the roaster.
The space provides a comfortable break-away feel so customers can recharge. But, if customers prefer a quick espresso or flat white, then we’ve got you covered too at the roastery tasting counter.
This highlights the stop-n-go cafe vibe for those customers on the move.
If customers need something for home? Retail coffee & gear is available to take home and if someone needs help, the team is more than happy to chat coffee.
It’s a place where the crew love talking ideal grind size, temp, origins and demonstrate brew methods. It’s all about the coffee experience at The Roastery.