Embarking the James Boag’s brand on a journey ‘Celebrating the journey from Rugged to Refined’ that acknowledges the past and caters for all personalities; the introverted and the extraverted. The space at Launceston Airport welcomes large groups, couples, families, people dining and drinking solo. A sense of luxe and heritage creates a variety of experiences. We needed to strike a balance between ‘luxury’ and ‘understated’. The level of finish had to make people feel welcomed and rewarded at the same time, instil a sense of pride, appreciation and enjoyment through the way people interface with materials and space.