The life athletic journey began in 2013. When the current owners, including lifelong friends and ex AFL football players Chris Judd and Steven Greene, bought the Australian triathlon brand JAGGAD.

They quickly reinvented the brand as a stylish functional sports performance apparel brand. Outgrowing their initial store and office they needing a larger home. They found the perfect location in Brighton with ample space for future growth.

Needless to say, we were absolutely over the moon and honoured when asked to assist in bringing their new JAGGAD Brighton store to life. Without hesitation we set to work. Collaborating with the Greene family on their vision for this wonderfully iconic and truly Australian brand.

The retail space need to be multi-functional, suit men’s and women’s retail, allow for future lines and growth. Plus be easily transformed for functions, photo-shoots, promotions, fashion shows and VIP events.

Taking inspiration from their original store, we kept the design simple. Allowing the building history and charm to come through. Coupled with new premium quality materials we created a space which allows their quality apparel to shine.